Privacy policy

V.F. SERVICES ("we", "us", "our") operates havq51-gs.myshopify.com and respects your right to online privacy. This Privacy Policy outlines how we collect, process, utilize, share, and protect your personal information when you browse our boutique e-commerce store, explore our lighting and wall art collections, or execute transactions with us.

2.1 Personal Data We Collect

We collect essential personal information required to deliver high-quality home decor solutions seamlessly:

  • Directly Provided Information: When you complete a purchase, create an account, subscribe to newsletters, or contact customer support, we collect your full legal name, shipping address, billing address, email address (for order confirmations sent via [email protected]), contact telephone number, and payment information (processed securely via PCI-compliant third-party gateways).

  • Automatically Collected Information: As you navigate our Shopify-hosted store, automated cookies and tracking pixels record device information, including IP address, browser type, operating system, localized time zone settings, referral URLs, session durations, and individual product pages viewed.

  • Transactional Data: Specific order details, purchase history, delivery signatures, and customer support correspondence logs necessary for legal accountability and warranty tracking.

2.2 Purpose & Legal Basis for Data Processing

In accordance with international privacy legislation, including the EU General Data Protection Regulation (GDPR), V.F. SERVICES processes your personal data under strict legal grounds:

  • Order Fulfillment: Processing personal details to dispatch floor lamps & framed paintings (Contractual Necessity).

  • Fraud Prevention: Verifying billing details and IP addresses to prevent fraudulent transactions (Legal Obligation & Legitimate Interest).

  • Customer Support: Managing customer communications via [email protected] (Contractual Performance).

  • Site Optimization: Analyzing visitor behavior to refine store navigation and technical performance (Legitimate Interest / Consent).

2.3 Cookies and Tracking Technologies

Our store utilizes functional, analytical, and targeting cookies to store user preferences, enable secure cart functionality, and measure marketing performance. Functional cookies ensure your cart selections remain active as you browse between floor lamps and art categories. You retain full control over cookie preferences through your web browser settings.

2.4 Third-Party Data Sharing

We do not sell, rent, or trade your personal data to third-party brokers. We selectively share necessary data only with trusted service providers essential for business operations:

  • Shopify Inc.: Our e-commerce hosting platform provider.

  • Logistics Partners: Courier services receiving delivery names and addresses solely for physical parcel delivery.

  • Payment Gateways: Financial institutions handling credit card processing without exposing card numbers to our internal servers.

  • Legal Authorities: Disclosures made solely when required by Belgian law or legal summonses.

2.5 Your Privacy Rights (GDPR)

Depending on your residency, you possess rights to Access, Rectification, Erasure ("Right to be Forgotten"), and Processing Restriction regarding your personal data. To exercise any privacy rights, contact Valerie Vandenabeele directly via [email protected].